The SEO world is evolving fast; Google's algorithms now look not only at what you say but how, when and in what context you say it. So technical knowledge alone isn't enough — you also need to question habits, keep up with change and think strategically. Yet many experts still cling to old practices without realizing it. Here are 5 critical mistakes that SEOs often make and that you should avoid.
1. Still Over-Focusing on Keywords
In the past, the first thing that came to mind with SEO was stuffing the page with the target keyword. Today, that approach is seen by Google as artificial and unhelpful. Natural flow and alignment with search intent matter much more. Content should feel natural and be enriched with semantically related terms, not forced keyword placement.
What to do
- Avoid keyword stuffing
- Use long-tail and semantic terms
- Analyze queries in Google Search Console
2. Focusing Only on Desktop Performance
Many still base their SEO strategy on desktop speed scores. Yet Google has used mobile-first indexing since 2019. That means rankings are largely based on the mobile version. Sites that are weak on mobile can drop in rankings no matter how fast they are on desktop. At mysatech we always prioritize mobile in design and testing and treat mobile UX as part of SEO.
Mobile speed = Google love
3. Publishing Content and Then Forgetting It
When content goes live, the SEO process isn’t over. SEO is an ongoing process. Content loses value over time due to changing search trends, broken links and outdated information. Google prefers regularly updated and maintained content. Post-publish follow-up extends a page’s life and helps it rank higher. At mysatech we don’t just publish and forget; we analyze, update and optimize content over its lifecycle.
Updating content = Longer life + better rankings
4. Ignoring Internal Linking Strategy
Internal linking is valuable for both user journey and helping search engines understand site structure. Yet many sites do it randomly or not at all. A planned, logical internal link structure can help multiple pages rank.
Tips
- 3-click rule: Reach any target within 3 clicks
- Link from strong pages to weaker ones
- Vary anchor text
5. Treating Technical SEO as “Developer Stuff”
The technical side of SEO is often left to developers; but from canonical tags to robots.txt, hreflang to redirects, many elements should be on the SEO team’s radar. Getting technical SEO wrong can cause serious visibility issues. At mysatech, SEO and development work together so both infrastructure and strategy are aligned. Findings from technical audits are turned into actionable fixes.
Knowing technical SEO = Better communication with Google
Conclusion: Don’t Make These Mistakes
SEO is a long-term process that requires patience and strategy. Avoiding these 5 critical mistakes can put you ahead of the competition.
At mysatech, we help you grow visibility with sound SEO strategies. Let’s get your brand to the top together!
